The "Free" video has a fairly simple video concept compared to most videos. It is not complicated by dancers or any extravagant means.
Ultra Nate simply belts out her song like she should, with the camera focused on her from different angles. A frame around the image of the video distorts some of the outside colors which look pretty cool.
The Free video mirrors the message of the song. Ultra Nate is by herself, and freely singing. The video is simple and enjoyable for all audiences, a great combination!