The Backstreet Boys’ “
I Want It That Way” video still holds up after all these years because the boys just fit so well together and their harmonizing is terrific. The video opens with the group on a tarmac, behind them, a jet ready to whisk them away from the love of their lives and from their adoring fans. The
Backstreet Boys sang a hybrid of new jack balladry, hip-hop, R&B, and dance club pop that swept the United States in the late 90s and paved the way for other white soul singers.
The I Want It That Way video is one of the classic music videos that stands as a beacon of popular culture at the end of the 20th Century..